A paper on creativity and innovation

Part 1

What is creativity?

According to Oxford Advanced Learners Dictionary, creativity is defined as the the use of imagination or original ideas to create something; inventiveness.

Robert E. Franken in his work titled Human Motivation defined creativity as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

He went further to state that in order to be creative, you need to be able to view things in new ways or from a different perspective. Among other things, you need to be able to generate new possibilities or new alternatives.

It should be noted that creativity isn’t judged by the number of alternatives that people can generate but the uniqueness of those alternatives noting that for something to be creative, it is not enough for it to be novel: it must have value, or be appropriate to the cognitive demands of the situation. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things heretofore unknown.

Robert W. Weisberg in the work titled Creativity - Beyond the Myth of Genius gave the striking difference between creative and creativity stating that creative refers to novel products of value, example The airplane was a creative invention. Creative also refers to the person who produces the work, example Picasso was creative while creativity on the other hand, refers to both the capacity to produce such works, example How can we increase our employees' creativity?, and it also refers to the activity of generating such products, as in Creativity requires hard work.
Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one. What counts is whether the novelty he or she produces is accepted for inclusion in the domain.

What is innovation?

The actions required to create new ideas, processes or products which when implemented lead to positive effective change. While invention requires the creation of new ideas, processes or products, innovation moves one step further and requires implementation of the inventive act.

Furthermore, Innovation is creating new value and/or capturing value in a new way. Value is the key word and it stresses the major difference between innovation and invention.

An innovation is an idea that has been transformed into practical reality. Example for a business, this is a product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth for the organization. Therefore, something is an innovation not simply because it is new to that company, but because it is simply new.

In conclusion, creativity and innovation is not just seen as a product, action or idea that is new, it is the value it adds to that situation and its uniqueness. Creativity goes hand in hand with innovation. And there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity, that's the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms.

Written by Clementino Ominyi, member of MI Nigeria

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